The Side Launch Brewing Company is one of Canada’s finest craft beers with a growing reputation.
To understand beer consumption patterns and preferences
To tap into our audience's strong enthusiasm for experimentation by exposing them to Side Launch's diverse lineup of beers
"As a craft beer enthusiast, I want to visit Side Launch's website to learn more about the brand and to see what offerings they have so that I can experience a different flavour."
"As a craft beer brewery, I want beer enthusiasts to visit the website to learn more about the brand and its diverse offerings to boost our sales."
Here are some design iterations that we did before arriving to the final prototype.
Last updated: October 18, 2018