The Little Paper is the go-to-guide for Toronto parents with young children, conveniently aggregating a list of children's events taking place in the city.
Update the functionality and usability of the site to reflect the needs of the online magazine's changing user demographics
When searching for things to do with her family, the young urban mom finds that the existing digital resources to be very overwhelming and disorganized. She struggles to find community events and activities that could be of interest to her family.
Michelle also finds it equally a struggle to find community events and activities that could be of interest to a child.
"As a mom, I want to go on www.littlepaper.com to find out what events are happening in Toronto."
"As an online magazine, i want to make it easier for moms to find events in Toronto."
"As an event planner, I want to advertise my events to increase attendance."
The founder loved our design and RED Academy's web development students had worked on bring it to life. Unfortunately, things didn't quite work out.
Last updated: October 27, 2019