Tours of the 6 offers walking tours in Toronto. Inspired by Drake's love for his hometown, Tours of the 6 enthusiastically takes visitors (and locals) to “the most Instagrammable hot spots around town”.
Tours of the 6 wanted to expand their reach beyond just the Drake fans and also cater to a wider demographic. They wanted to step away from the gritty image and came to us to redesign their website with the following pain points and objectives:
We envisioned Tours of the 6’s new brand colours to be colourful, bold, vibrant and saturated, like the energy exuded by Toronto itself.
We noted that the existing website certainly didn't do Tours of the 6 justice in properly conveying to users what the company has to offer: an unconventional walking tour that boasts itself to be modern, exciting, engaging, informal and friendly. My UI partner and I came up with three preliminary mood boards to reflect these qualities.
Mood Board #1
Mood Board #2
Mood Board #3
This mood board carried a little bit of their current branding as an urban walking tour, while also suggesting itself to be unconventional and modern with the unique colour palette: indigo with pink as an accent colour.
This mood board’s purpose was to suggest an eclectic feel of Tours of the 6’s walking tour as it includes Toronto’s historical monuments while also taking visitors to the cultural hub of the city. There’s something for everyone in Toronto: great food, entertainment and art. The colour palette had a much more cheerful and younger feel to it.
This mood board emphasized the artistic side of Toronto and pulled illustrations from Toronto artists.
When we presented these three mood boards to the client, they liked a little bit of everything: the colour palette in the first mood board, the patterns in the second one and the style in the third one. So we put together a final mood board that was all-encompassing.
Our design language nicely complemented the user experience in effectively addressing Tours of the 6’s pain points. We were able to achieve the following outcomes:
The client loved our design but when I last checked, it seems that the venture has been winded up as the URL is no more.
Last updated: October 27, 2019